Building a Personal Brand
Jan 06, 2021
A lot of people when getting into motorsports for the first time want to jump in and create a whole different persona for their driving career through another social media presence. I fell into this at the beginning of my time running in cars as well. The idea is smart on the surface: you create a more professional image and hide anything that might rub someone the wrong way. This has been the common trend in sports in general over the last decade - basically showing the best parts of you.
The problem is, by doing this you easily water down your personality and become less relatable. With social media, we have a direct look into the lives of people we're interested in. People want to feel that they know you, and feel connected with the person they see in the car. I see this as well in the people I follow on social media that run businesses, play other sports, streamers etc.
In anything now more than ever your personal brand is what sets you apart from the competition. Anything you do is part of your personal brand, take advantage of all your strengths and weaknesses as other individuals out there have similar stories! This is why I am working more and more on sharing my thoughts and being open with what's going on.
